Use our Customer Lifetime Value Calculator and find out how much you can afford to spend on or customer acquisition & retention.
Customer lifetime value is one of the most important metrics that businesses need to keep a tab on. Customer lifetime value is also known as CLV, lifetime value, LTV, or total customer value in marketing parlance. Regardless of how you refer to customer lifetime value, its very important to guaranteeing your business livelihood!
The calculation allows you to determine what each acquired customer is worth to your business in the long run. This is a useful metric because it allows you to determine a few key things, like how much you can afford to spend on marketing or customer acquisition and what you should spend to retain each customer.